stefan sonvilla-weiss

People connect globally by means of social networking tools. The social networkers of today hold accounts in several social networks such as Facebook, Twitter, Myspace, Studivz, Xing, and StayFriends; they twitter with their iPhone, stream life video messages on seismic, inform their community via blog entries and publish videos on Youtube. However, this is not good enough by half: it takes them ping.fm (which actualizes all your accounts with a single message) to manage their content overdose. They will not omit Tweetdeck, as this desktop application allows them to quickly overview and select messages coming from several social media applications at the same time. Last but not least the RSS-reader keeps their Blog/website updates in a structured reading mode. Seeing the bigger picture of the so-called media hype that evolved through the networking practices of social media is not the point: “Getting there is not what you want,” “Being there is what you want.”